RealtorExposure: Real Estate Leads Blog

The answer to this question is no? Unfortunately there are many real estate lead generation companies that do not provide the service agents deserve and need.  So let's move on to the big question of the day, how should real estate agents and brokers pre-qualify real estate lead generation companies.

There are a number of factores to consider prior to deciding which company to choose. First let me start off by saying that you get what you pay for. Now having said that let's move on to the pre-qual process. 

 First make sure that the leads are exclusive, you don't want to purchase leads that you have to share with other agents and end up competing for the lead.  It does not make sense to pay for a lead that is not exclusive.

 Make sure that the leads are generated and delivered in real-time to you.  There are many companies out there that consider a real-time lead based on a 72 hour margin. If a lead does not get to you in less that 30 minutes then it is not worth paying for.

 Third, you may want to make sure that the people you will be calling know who you are, it makes it a warm call.

 Well, this are some of the main factors you should take in consideration, when shopping for real estate leads online.

Posted by realtorexposure at 10:33 PM | Permalink | TrackBacks (0)

Sometimes lead generation comes down to trust, and providing something that is valuable to home buyer and sellers.  Having a website with lots of content that is not relevant to what most real estate consumers are searching for is not a good strategy. 

Most agents have websites with an inmense amount of information thinking that thiw will increase thier chances of generating a lead through their website.  The best strategy is to deliver what the consumer is looking for right away.  You might be asking yourself at this point how can I know this information I am not a psychic. This is where RealtorExposure comes in, we have the capability to track what users are searching for through our innovative tools, to deliver the information the consumer is searching for, ultimately resulting in a real estate lead.

Posted by realtorexposure at 06:55 PM | Permalink | TrackBacks (0)